ACXYN

Scope
Visual Identity
Creative Direction
Brand Strategy
Motion Graphics
Our Approach

AXCYN bridges present and future by reimagining the gaming ecoystsem, without the typical web3 complexity. We stripped away the usual gaming platform noise to create something intentionally different – a revamped visual identity using electric blues and minimalist design, creating a digital-first look that clicked with both web2 and web3 audiences. Every piece of the puzzle, from the refined logo to the motion designs, were designed to position AXCYN not as another gaming platform, but as gaming's next big leap forward.

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RESULTS

RESULTS

Results

AXCYN emerged with a distinctive presence in the web3 gaming space. The new identity system clearly communicated their unique position as a bridge between traditional gaming IPs and web3 opportunities, helping them stand out in an increasingly crowded market.