Crypto Polo Cup needed to bridge two distinct worlds – the traditional elegance of polo and the innovation of Web3. We crafted a visual identity that respected polo's heritage while speaking to a crypto-native audience. From the logo to on-screen visuals, every element had to feel exclusive yet fresh. Our creative direction touched everything – we designed merch that people would actually want to keep, created backdrops that made every photo social-media-ready, and developed on-screen visuals that kept the event's energy flowing.
The 2024 Crypto Polo Cup at Dubai Polo & Equestrian Club didn't just draw a crowd – it created a movement. With over 1,000 attendees, it evolved from a side event into a must-attend fixture of Dubai's web3 calendar. Our branding struck the perfect balance, making traditional polo feel natural to crypto natives while maintaining the sport's prestigious appeal. The event's visual identity became its own status symbol, transforming a polo match into web3's most anticipated annual gathering all over the world.