When Luna PR approached us to brand their annual F1 side event, we knew we had to capture the energy of racing and web3 in one seamless identity. Starting with the name – Web3 in the Fast Lane – we built a brand that lived up to the prestige of F1. Every design choice tied back to racing's DNA, from the checkered patterns to the bold red accents. We didn't just stop at the brand name, visual identity and logo – we created a complete event universe, designing everything from merch and collaterals, that borrowed F1's iconic style while staying distinctly web3.
Web3 in the Fast Lane roared to life at F1 Grand Prix, Singapore and was an exclusive Token2049 side event. The event pulled in over 500 attendees, including high-profile guests such as NBA star Tristan Thompson, Yat Sui, Chairman of Animoca Brands among many others. Our race-inspired merch became instant collectibles – from F1-style stickers to branded totes – while our custom-designed sponsor activations kept the energy high. Every touchpoint, from wristbands to backdrops, turned this side event into the talk of Singapore's race week.
Web3 in the Fast Lane roared to life at F1 Grand Prix, Singapore and was an exclusive Token2049 side event. The event pulled in over 500 attendees, including high-profile guests such as NBA star Tristan Thompson, Yat Sui, Chairman of Animoca Brands among many others. Our race-inspired merch became instant collectibles – from F1-style stickers to branded totes – while our custom-designed sponsor activations kept the energy high. Every touchpoint, from wristbands to backdrops, turned this side event into the talk of Singapore's race week.