CineNow
Brand identity and website for CineNow, connecting Indian film IP with institutional capital.
CineNow is building financial infrastructure for film IP, connecting Indian cinema with institutional capital.
The brand needed to feel both cinematic and credible to investors, without falling into finance or crypto clichés.
We built the identity around one idea: culture, structured as capital. A serif CN monogram, a black-and-white palette with a single spectrum accent, and editorial typography.
The website turns the model into a clear story, from film to IP to investable asset, with dedicated paths for investors and the film industry.
Delivered on a fast timeline, CineNow launched with one consistent system across brand, website and print, giving a new asset class a presence that reads as institutional and cinematic at once.
“The team at Studio36 have done a phenomenal job in rebranding CineNow and bringing our vision to life through a completely transformed digital presence. From strategic planning and website structuring to creative design and execution, everything was delivered at rocket speed without compromising on quality or attention to detail. What truly sets them apart is their dedication, creativity, responsiveness, and unwavering commitment to excellence. They didn’t just execute a brief, they understood our vision, challenged conventional thinking, and went above and beyond to deliver something exceptional. A huge credit to the entire team for their passion, professionalism, and ability to turn ambitious ideas into reality under demanding timelines. An outstanding creative partner that I would wholeheartedly recommend!”
Rohit Dalmia Chairman, Investment Committee, CineNow
