Web3 In The Fast Lane
Branding & Event Creative Direction for a high-energy TOKEN2049 side event Presented by Luna PR
Presented by Luna PR, Web3 in the Fast Lane was created as a high-energy TOKEN2049 side event inspired by Formula 1 and the fast-moving culture of Web3.
The project required a bold identity that could stand out during one of the industry’s busiest event weeks while still feeling premium, culturally relevant, and connected to the atmosphere of race weekend in Singapore.
We developed the concept, naming, and visual identity from the ground up, building a system that merges racing aesthetics with digital-native energy.
We created a concept-first visual identity inspired by the language of motorsport — using checkered compositions, bold typography, and dynamic layouts to reflect movement, speed, and intensity.
The branding extended across every event touchpoint, from digital assets and social campaigns to merchandise, collaterals, and venue visuals.
Every design element was developed to create a cohesive experience that felt immersive, energetic, and aligned with both the Formula 1 atmosphere and the Web3 audience.
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The event established a strong visual presence during TOKEN2049 week and became a highly recognisable experience within the wider ecosystem.
The identity system helped strengthen audience engagement, support partner visibility, and position the event as more than a traditional networking experience.
